Toyota has incredible service and aftercare. With a campaign built around self-sabotage, we leaned into humour to show just how far customers will go to get back into a Toyota service centre. Peter Lydon’s comedic timing and brilliant casting brought the perfect energy to the TV spot, while Julia Fullerton-Batten’s knack for storytelling turned the stills from a moment into a full narrative.
TV / OOH / PRINT / SOCIAL