Tiger King was never just about Joe Exotic. Season two took a closer look at the other criminal characters from the world's favourite lockdown series. We created this visual to promote it - a visual made up from the other star’s fingerprints. Each fingerprint was embedded with unseen footage from the upcoming show which was revealed when you scanned it with a phone. It was designed as an interactive press ad and OOH, and the key visual for Netflix itself.
KEY VISUAL / OOH / INTERACTIVE